Strive and Coutts join forces to support UK esports industry growth

27 September 2017


Strive Sponsorship and Coutts have partnered with the ultimate aim to support the growth of revenue for esports businesses in the United Kingdom.

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Strive are a sports and entertainment marketing consultancy, with Coutts being a private bank. The first fruit of the partnership will see a private, invitation only event held at Coutts’ Head Office in late October. The event will host carefully selected technology businesses offering different and exciting ways to generate revenue as well as key industry individuals and entrepreneurs/potential investors from the combined network of the two companies.  

Malph Minns, Managing Director of Strive Sponsorship, said: “We’ve worked alongside, and talked in depth with, a number of eSports companies over the last few years, learning and absorbing all that we can about this increasingly important industry and community as it constantly evolves. In that time we have witnessed some great success stories, many of which are really starting to gain momentum and this is an exciting prospect for the UK market.

However, the reality is that even for some of the most successful ventures, profitability is still the biggest challenge. That’s why we are working with Coutts to enable these businesses to get in front of the right revenue enablers and potential investors, who understand exactly what it takes to monetize and grow a commercial strategy, successfully and sustainably.

The amount of commercial expertise that sits within Coutts’s client base and wider network is arguably unparalleled, added to Strive’s own experience, capability and connections, it’s clear to see why the partnership is so important.”

Adrian Summers Wealth Manager, Coutts Sports, Media and Entertainment Division said: “Strive Sponsorship caught our attention at a business of sport conference last year after asking some interesting questions, and making some astute observations about the eSports space. Since then we have spoken regularly as the industry has continued to gather pace.  

We recognise that Coutts itself is very new to the eSports industry, and we are still learning, however we have a proven history of working with many of the UK’s most successful entrepreneurs, from idea through to floatation and support them through every stage of growth for their business.

We are delighted to be working with Strive, with their proven track record, and hope that this event will facilitate some exciting introductions and conversations. This is just the start of our relationship and the combined value we can offer the industry.”

Esports Insider says: It’s always great to see initiatives supporting the UK scene. Hopefully we’ll be writing up some fantastic investment stories after the Coutts event in late October. Best of luck to both parties.