Esports BAR – Heading back to Cannes bigger and better than before

10 October 2017


The Esports BAR returns to Cannes in February (12-14th) 2018 but this time around it’ll be significantly enhanced as Reed MIDEM is stepping it up a gear for its second year.

Stéphane Gambetta, Esports BAR

The first two Esports BAR occasions took place in prestigious settings in Cannes and, more recently, Miami. Attendee satisfaction scored 90+ for both of the networking focused high-level events. The likes of ESL, Facebook, Fnatic, Activision Blizzard, Coca Cola, ESForce, Canal+, SK Gaming, Visa and plenty more have been in attendance so far. 

This expanded edition will see more of the same, in terms of pre-scheduled meetings and networking, but will also include considerably more content in the form of panels and workshops. 

Stéphane Gambetta, Strategy and Business Development Director, at the Esports BAR, said: “For more than five decades, Reed MIDEM has accompanied the development of the television industry with its MIPTV and MIPCOM tradeshows and the music business with Midem. Now we are bringing our experience in the global entertainment market to serve esports.

“Our goal is to bring together a concentrate of esports tastemakers and top-management executives worldwide. We want to offer them the most productive and enjoyable 3-day experience to shape the future of esports, gain insights, celebrate success, and find unexpected opportunities to accelerate their business.”

The Esports BAR is heading to the Palais des Festivals, the home of the Cannes Film Festival and Cannes Lions, to accommodate its expansion. On the topic of what’s new for 2018, Gambetta explained: “The overwhelmingly positive reaction to two previous editions of Esports BAR and strong demand from the esports sector, led to move Esports BAR Cannes 2018 into the larger Palais des Festivals venue in order to accommodate the significant growth in attendance that we anticipate.

“2018 will notably see new segments represented at Esports BAR Cannes, including delegates from cities and regions that are looking to host esports events, VCs and investors as well as merchandising and licencing specialists.”

A shot from the pre-scheduled meetings from the Miami Esports BAR

So this time around, potential attendees have plenty more options depending on what they want. If they want the full access, which includes access to the pre-scheduled meetings, they should look to the ‘Gourmet Menu,’ will take place in a dedicated zone called ‘The Private BAR.’

2018 will also see a new ‘A la carte Menu’ of esports business insight sessions, whilst ‘The Forum’ exhibition area will host a special programme of curated workshops and personalised tutorial sessions covering such diverse subjects as investing in esports, franchise developments, national and regional case studies, and the convergence between pure player esports companies, sports, brands and media. Both Gourmet Menu attendees and those going for A La Carte will have access to the full programme of activities, lunches and general meeting areas. 

Find out more about the next edition of the event here

Esports Insider says: Team Esports Insider will be thoroughly involved ourselves in Esports BAR Cannes; we’ll be hosting a workshop, running a panel and be present throughout the event. We’re very much looking forward to this one after a successful 2017, and will keep you updated on what we have planned for it!