HyperX announces first NBA 2K League team sponsorship

HyperX has today announced its first NBA 2K team sponsorship, with news that it has become the official gaming headset partner of the future Dallas NBA 2K League team and the Dallas Mavericks

HyperX will work with the Dallas Mavericks at NBA home games. This’ll mean fans can expect plenty of ‘in-arena activities’ including digital signage, giveaways and concourse activities. This will be kicked off on December 2nd at the Mavericks vs LA Clippers game at the American Airlines Center in Dallas. NBA fans will have the opportunity to try out HyperX gear and play NBA 2K18 or Battlefront II games while using HyperX gaming headsets

With the inaugural NBA 2K draft and season to begin in spring of 2018, HyperX is making itself known as a first mover in the space.

Mark Cuban, Owner of the Dallas Mavericks and the Dallas NBA 2K league team commented: “We see the NBA 2K league as a great way to provide entertainment value and partnering with HyperX is a valuable part of our plan to build a competitive NBA 2K League team.

“HyperX brings an abundance of experience in the gaming community and will be a valuable partner both on and off the court during esports tournaments and events.”

Mark Leathem, GM of HyperX peripherals stated: “HyperX is pleased and excited to partner with the Dallas Mavericks and their esports team.

“The HyperX tagline is We’re All Gamers, and by adding the Mavs into our family of NBA influencers we are growing our support of the gaming community. If you are a gamer or a professional athlete, you are part of the HyperX family.”

Philadelphia 76ers, who own Team Dignitas, recently became the first NBA team to partner with HyperX. The 76ers are another of the 17 NBA teams confirmed to take part in the first season of the NBA 2K League. 

Esports Insider says: Another big partnership for HyperX then with Mark Cuban’s Dallas Mavericks. Cuban is also an investor in esports company Unikrn so knows the space well. We’ve no doubt we’ll be hearing more partnerships of a similar ilk from Kingston Technology brand HyperX as we get closer to the start of the 2K League.