Vorsprung durch Astralis (noch einmal) as Audi pen permanent jersey deal

21 November 2017


Following an initial “pilot case” shirt sponsorship in January, Astralis and Audi are back together: this time with a permanent deal. 

The previous Audi jerseys – Credit: Astralis

The deal in January was a three month pilot case which coincided with Astralis’ sensational run to glory at the ELEAGUE Major and was rumoured to be worth in excess of $750,000. Now, following evaluation of the results, the two are back together again and the famous four rings of the German car manufacturer will once again feature on the popular Danish Counter-Strike roster’s jerseys.

The partnership will resume immediately, with an event on November 23rd for fans to be held in Copenhagen where the new jersey will be presented. It’s ahead of the BLAST Pro Series which will see six of the world’s best teams battle it out in Copenhagen in a new, innovative tournament format whereby games are played and broadcast simultaneously in the main arena and fans can effectively choose which one to watch until the playoffs get underway. 

The move to sign a new partnership comes after Nielsen, a company that specialises in sponsorship valuations, found that Audi received more than “ten times its return on sponsorship exposure” during the ELEAGUE Finals and DreamHack Las Vegas tournaments back in January and February. RFRSH Entertainment, has been behind several big deals featuring the CS:GO team and non-endemic sponsors. We’ve seen Astralis pick up the likes of Coco Fuzion, Jack & Jones and PanzerGlass to name but a few. Now Audi are back on the somewhat illustrious list (as far as esports goes). 

Jacob Thiesen, Audi Denmark’s Digital Manager commented: “We are extremely pleased to be back on the chest of the Astralis jersey. The valuation of our initial partnership demonstrated some impressive numbers and effects and the co-operation with the team and RFRSH Entertainment was second to none. On this basis, we entered negotiations in the late summer, and we’re glad to finally announce the partnership – again.”

Esports Insider: RFRSH and Astralis are at it again. The jersey already looks slick, but with the famous Audi crest sitting on it now it looks even better. Congratulations to RFRSH, Astralis and Audi on another great partnership.