Boost Mobile has become the “Official Wireless Partner” of ELEAGUE. The mobile carrier has partnered with Turner and IMG and as a result will see initiatives across ELEAGUE’s linear television, digital and social platforms as well as at ELEAGUE competitions.
“As we continue to expand the ELEAGUE brand into new spaces and IPs, we look forward to working with leadership brands like Boost Mobile to explore new breakthrough opportunities within the sport,” said Seth Ladetsky, Senior Vice President of Sales for Turner Sports. “We are thrilled to have them on board, as they are a brand that truly resonates with the millennial esports community.”
Peiti Feng, Director of Brand Strategy and Marketing Communications at Boost Mobile commented: “Boost Mobile is excited to become the first official wireless partner of ELEAGUE, and I am confident that this collaboration will allow both companies to further engage with and expand our millennial customer bases. We recognize the importance of this target audience to our brand and want to provide them with the best experiences not only in mobile, but also in entertainment and pastimes like esports.”
The partnership will start immediately, with ELEAGUE’s Rocket League action getting underway today and Boost Mobile will be well represented. The Counter-Strike action will return to ELEAGUE on January 12th with the Major in Boston. The live event will take place at Boston’s Agganis Arena, with the group stages being cast from the ELEAGUE Arena at Turner Studios in Atlanta.
Esports Insider says: Congratulations to both parties on what’s sure to be a fruitful partnership. Another non-endemic getting involved which is always a positive for sure.