The Gamer Agency has been acquired by Engine Shop

11 December 2017


Lifestyle and marketing agency Engine Shop has today announced the acquisition of The Gamer Agency (TGA), an esports strategy, event production, and development company. 

Brian Gordon, Engine Shop

TGA was a part of GameCo Inc., a company focused at the convergence of esports, gaming and casinos. We’ve covered their rise extensively, and spoke to company founder and CEO Blaine Graboyes back in July ahead of him speaking at our Betting on Esports conference in London. GameCo is the creator of the Video Game Gambling Machine (VGM) which is already in a number of land based casinos in North America, and we expect we’ll see it expand its footprint globally in 2018. 

Blaine Graboyes, GameCo CEO, said of this latest news: “We are very proud of the growth and development of TGA which has become among the foremost authorities bridging marketers into esports. Engine Shop’s expertise in Engagement and Experiential marketing will enhance its offering to the market.

“We look forward to continuing to collaborate with them to meet the needs of the global esports marketplace.”

Engine Shop meanwhile is a Bruin Sports Capital company, which has evidently seen the light of esports and decided to do something about the vast opportunities that currently exist within this world. 

TGA operates exclusively in esports and specialises in strategy, tournament and event production, and broadcast production too. The agency designed and continues to operate the Mixer NYC Studio digital production facility at the flagship Microsoft Store in New York. 

Brian Gordon, Engine Shop, CEO stated: “By acquiring TGA, we are adding a team with profound expertise and connections in esports to our existing consumer engagement business model. It will enable us to create and activate esports solutions for brands looking to tap in to this passionate community of fans and endemics seeking to broaden their offering and expand their fan base.”


Esports Insider says: We’ve long been impressed by GameCo’s work which includes The Gamer Agency. It looks a smart acquisition by Bruin Sports Capital as they move into the world of esports, and we’ve no doubt this’ll mean plenty more events popping up in NYC and further afield, as well as plenty more news from TGA.