AirAsia has become the exclusive airline partner of Mineski Pro Team, a prevalent Dota 2 squad.
[Press Release] #AirAsia sponsors Dota 2 Esports Team Mineski pic.twitter.com/jqdbyxWeQX
— AirAsia (@airasia) January 26, 2018
The roster, made up of Chai “Mushi” Yee Fung, Kam “NaNa” Boon Seng, Daryl Koh “iceiceice” Pei Xiang, Thai Anucha “Jabz” Jirawong and Michael “ninjaboogie” Ross Jr are sat at fifth in the overall Dota Pro Circuit rankings and are well poised to secure a spot at The International.
The year long deal was announced at a press conference held at Genting International Convention Centre (“GICC”).
Spencer Lee, Commercial Head of AirAsia Malaysia stated: “As a truly Asean airline, AirAsia is committed to supporting the region’s top talents and, as a digital airline, we are thrilled to be able to do just that with esports champions Mineski Team Pro. This sponsorship also reaffirms our commitment to engagement with millennials and Generation Z, who epitomise the incredible potential that defines Asean”.
Chai “Mushi” Yee Fung, Mineski Dota’s team captain commented: “As a long time AirAsia user, I’m excited that we will be representing AirAsia in esports. Hopefully it is the start of many great things to come”.
Orrin Xu, Director of Mineski Pro Team concluded: “Mineski Pro Team is super excited to announce this partnership with AirAsia. As the leading low-cost carried in Asia, it is the perfect partner for the team as well as our fans”.
AirAsia is one of the first airlines to commit to an esports sponsorship, although we have seen examples in the past. AirBus entered League of Legends with a somewhat weird venture whilst Emirates and ESL have a partnership that allows fans to watch on demand content through the in-flight entertainment system.
Esports Insider says: Great news for Mineski and nice to see AirAsia getting involved in the esports scene. They’ve chosen a solid partner, too in Mineski – one of the best Asian teams out there.
