ESL UK raise £16,729 for SpecialEffect at Battle of the Brands

30 January 2018


ESL UK has today announced that the recent Battle of the Bands charity derby raised a total of £16,729 for UK gaming charity SpecialEffect.

The event saw Ebuyer Gaming, SCAN, and PC Specialist compete across five game titles including FIFA, Rocket League and CS:GO. The initial target set by ESL was £10,000 but the target was far eclipsed after hefty 

ESL UK today announced the results of Battle of the Brands, the inaugural charity derby held on 13 January. Teams from four of the UK’s largest tech specialists took part in the competition, with £16,729 total raised for UK gaming charity SpecialEffect.

Donors included the likes of OMEN by HP, AORUS by GIGABYTE, Acer UK, Regen and BenQ Zowie in a list that spanned over 80 fans and industry supporters.

Over 220,000 people tuned in to watch the competition on Twitch, and through social media the campaign achieved over a million impressions across Facebook and Twitter. Although details are scant, ESL has plans for future charitable events in the future. 

“What started as a jokey Twitter war turned into a great opportunity to raise funds and awareness for the important work of SpecialEffect, “ commented James Dean, Managing Director at ESL UK. “It’s just fantastic to have such a great reaction from the community. My sincere thanks to everyone who donated, and to the teams themselves for participating.”


“Never in our wildest dreams did we think a daft tweet would turn into something so amazing,” said Steve James, Esports and Gaming Marketing Manager, Ebuyer Gaming. “The UK gaming community really is special and hopefully this is the start of something huge that will live on for years to come.”

“We were totally bowled over by the response to the first ever Battle of the Brands,” said Tom Donegan, Event Coordinator, SpecialEffect. “The passion and generosity shown by everyone in coming together to support their fellow gamers was incredible to see. The money and awareness raised will provide a massive boost to SpecialEffect as we set-out to help even more severely disabled people with their technology needs this year. A huge thank you to all the teams, sponsors, donors and ESL for hosting such an incredible event – we can’t wait for the next one!”

Esports Insider says: A great initiative from our friends over at ESL UK to help a charity we know very well! The money couldn’t be going to a better place, and here’s hoping there’s more exciting tournaments to come.