FlyQuest announces SNICKERS as “Official Chocolate” of the FlyFam

12 January 2018


FlyQuest Sports has announced SNICKERS as the “Official Chocolate” of FlyQuest.


The partnership will see SNICKERS present across all FlyQuest teams and the chocolate brand will have an “onsite presence” both in the FlyQuest team house and at fan activations throughout the year. The move marks SNICKERS’ first foray into team sponsorship, although its no alien to esports as whole. The chocolate brand has previously worked with ELEAGUE

Each week, a fan vote will decide the FlyQuest player of the week who will be dubbed the SNICKERS MVP of the Match and the brand will feature prominently in a “custom content series”. The video series will be released throughout the year and show the “lighter, funnier moments” from the team house and the studios. The deal will also see SNICKERS feature on jerseys. 

FlyQuest are one of the franchises set to compete in the new North American League of Legends Championship Series. The organisation was a somewhat surprise pick over the likes of fan-favourite Immortals but the backing from Fortress Investment Group whose co-founder, Wes Evans also co-owns the Milwaukee Bucks. 

“It is extremely exciting for me to announce that SNICKERS has joined us as a Foundational Partner of FlyQuest” said Director of Business Development, Scott Pogrow. “In all of our conversations with them, they expressed a true passion and desire to give back to our fans. Throughout the year, we will showcase SNICKERS® in original content and fan activations, providing our fans with memorable experiences.”

 “We have been exploring partnership opportunities on the team side for quite some time now, especially with teams committed to League of Legends and Rocket League” said Michael Italia, Sr. Brand Manager, SNICKERS Brand. “In working with FlyQuest, we felt they would provide us with the best opportunity to align with some of the biggest titles in esports. Their passionate fan base and desire to grow the entire community through unique activations aligned perfectly with our goals. We cannot wait to give back to the fans of FlyQuest, and esports as a whole.”  

Esports Insider says: You’re a right diva when you’re hungry. This is a tasty deal and one that will hopefully bring some fun content to fans and who doesn’t love chocolate?