IMG to sell global media rights for PGL events

14 February 2018


IMG has been appointed by PGL to represent the company in selling the global media rights for all of its events across the world.

PGL has now organised over 50 events in the last five years. It has two Dota 2 Majors lined up for 2018, each with $1,000,000 in prize money. The first, Bucharest, will take place in a few weeks time and the live audience will hold 25,000 and is expected to reach a comfortable more comprehensive online audience.

PGL is also producing two PUBG events in a first for the studio. The details were revealed recently but the studio will now have capacity for 100 people to compete in the smash-hit battle royale game title. Whilst it’s still very much a fledgling esports title, commitment from the likes of PGL and OGN to broadcasting the game makes its chances of making it as an esports infinitely better.

IMG has been involved in esports distribution since the inception of ELEAGUE, a joint venture with Turner and has also already worked with PGL distributing the Krakow Major in 2017 to 15+ networks and more than 75 countries.

Silviu Stroie, CEO of PGL said: “As the PGL global reach grows, so does our brand. IMG is an invaluable partner in making sure that our events and our stories find the right audiences across the world. We are excited to continue our work with IMG and push esports more and more into the mainstream, where it belongs.”

Ben Nicholas, SVP, UK Media and Digital, IMG Media said: “We are delighted to be working with PGL to distribute its events to a global audience. The group have an outstanding programme of events and we believe our worldwide network of sales operators will deliver the largest possible audience.”

Esports Insider says: Big news for both parties. We’ll be keeping a keen eye on where the PGL product goes through the partnership with IMG! Time will tell…