Razer and Team Kinguin have announced a new, long-term strategic partnership. The deal will see a full-line product sponsorship as well as cooperation in product development and testing.
Razer will, as a result, be the exclusive peripherals partner of Team Kinguin and thus all of the competitors will use Razer mice, keyboards and other input devices. Razer will also fully kit out the Warsaw-based esports center and training facilities as well as facilitate and drive a knowledge exchange between the two brands and act as a supporting partner for future activities.
Team Kinguin players in titles such as PUBG and Dota 2 will now play a role in the development and testing of new Razer product lines.
“As one of the pioneers of esports, Razer is constantly looking to support ambitious organizations and help them grow,” says Min-Liang Tan, Razer co-founder and CEO. “Team Kinguin has become one of the biggest names in the ever-evolving esports business. We are incredibly happy to start our cooperation during this exciting phase of their professional journey and welcome them to Team Razer.”
“Our team is thrilled to be able to work with Razer moving forward,” says Giovanni Varriale, Chief Operating Officer of Team Kinguin. “We have talked with Razer about our plans for quite some time now and it became clear that this is a relationship that is based on mutual understanding. We believe it’s important to work with companies that share common values and we’re excited about this opportunity.”
Esports Insider says: Congratulations to both parties on the deal. We all love Razer goods – and with Razer’s mobile focus and new phone, maybe we’ll see Kinguin hop into the mobile titles in the near future. Of course it’s mere speculation for now – but we wouldn’t be overly surprised.
