Astralis has entered a partnership with eSports.com, a website that aims to be the “go-to platform” for esports by offering “unique content and experiences”. RFRSH Entertainment is the company behind Astralis, and hopes to grow the brand – which competes in Counter-Strike: Global Offensive – with the help of the website.
While no specifics have been announced in terms of what the partnership entails, it’s clear that both parties involved want further exposure, and in particular, Astralis is betting big on eSports.com becoming a staple in the industry.
Jakob Lund Kristensen, Co-Founder, RFRSH Entertainment, discussed the partnership in a statement: “We have entered an agreement with eSports.com that will secure both parties massive and creative exposure and include a range of new ways of activating a partnership deal. ESports.com is investing to become the new go-to platform for everything eSports with unique content and experiences to all their users, and we in RFRSH Entertainment share their way of thinking – and their ambitions.”
“Over the past 16 months, Astralis has grown to become a major eSports brand, and we are continuously investing to develop new and unique content around the brand,” Lund continued. “This is something we will exploit further with eSports.com who has shown a great commitment to the partnership by contributing to the biggest ever partnership for both Astralis and RFRSH Entertainment. We have agreed not to go into details, but eSports.com is investing well into the seven digits in this multi year deal.”
Michael Broda, CEO, eSports.com also commented on this venture: “We have been looking for a strong partner who can help further establish eSports.com and bring exposure to the site and brand. Having been in dialogue with a range of organizations, I can only say, we have found the strongest one out there, and we are very happy to finally announce the partnership with Astralis, made possible by RFRSH Entertainment. The partnership with Astralis and RFRSH is a significant investment, but we also expect a lot in return. Astralis will help us drive awareness and eyeballs to eSports.com.”
Esports Insider says: It’s hard to be too enthusiastic about this partnership just yet because we really don’t know what it entails, but if it’s purely for exposure then it doesn’t seem too outlandish or unachievable.