exceL Esports announces headline sponsorship and gaming house with OMEN by HP

06 March 2018


In a huge move set to bolster the organisation, exceL Esports has announced OMEN by HP as its headline sponsor, as well as the Greater London-based OMEN House that will serve as living quarters for the organisation’s League of Legends team.

ExceL made the announcement on Friday 2nd March in a comical video posted to YouTube, featuring players from the League of Legends team giving a tour of the house and showing off their new OMEN gear.

Kieran Holmes-Darby, Managing Director of exceL Esports, said: “We are thrilled to be working with OMEN by HP. They are solidifying themselves as the most recognised brand within the esports industry and it is an honour to help them achieve that status here in the UK. Having OMEN as our headline sponsor legitimizes the work we do here at exceL. Their hardware has transformed our Gaming House on the outskirts of London into something very special. The OMEN House is one of a kind in UK esports!”

In an article posted on their website, exceL states that as part of its partnership, “the OMEN House will be kitted out with the best gaming PCs on the market allowing the players to have a competitive edge and even create some great content along the way.”

ExceL is currently competing in a variety of titles, most notably including its League of Legends team in the ESL UK Premiership and its representatives in FIFA, Street Fighter V and Rocket League for Gfinity’s Elite Series.

OMEN has been making a name for themselves in esports in recent years with various partnerships; Immortals, the Gfinity Elite Series and the OMEN by HP Bootcamp are just a few examples of their commitment to fully integrating the brand into the esports industry.

Kieran Holmes-Darby, MD of exceL is one of a number of speakers at our one day Esports Insider Super Forum at Stamford Bridge on March 22nd. Holmes-Darby will be discussing the value of team ownership in esports alongside a stellar cast of Team Vitality CEO Nicolas Maurer, Code Red Co-Founder Ben Woodward, and RFRSH Entertainment CEO Nikolaj Nyholm. Esports journalist Mike Stubbs will moderate. Find out more about the event here

Esports Insider says: It’s great to see OMEN expanding their operations in esports, especially with such a prominent and recognisable UK organisation as exceL. With the promise of improved practice and content, we’re interested to see how this sponsorship helps exceL improve and grow.