Javier Mascherano, Argentinean and former FC Barcelona footballer, is venturing into the esports industry by partnering with a Latin American esports agency, eSports Planet.
Mascherano’s goal in esports is to develop both football content and tournaments for the Latin American community.
Javier Mascherano discussed his foray into esports in a statement: “I’m very aware about esports content importance in Europe, USA & APAC regions but Latam is the region to grow. I’m pretty confident about our possibilities as an agency that wants to work with different partners to lead this field in Latam.
Robert Borrego, CEO, eSports Planet also had his say on the partnership: “We are very proud and happy to join forces with Javier in order to develop esports in Latin America. He will be very important to catch people’s attention in our esports football developments and tournaments.”
Some of the work eSports Planet is involved in includes development tournaments and offering consultancy for those in esports who want to target millennials. The agency is based in Argentina and wants to expand throughout Latin America over time – citing that it’s the “region with the great potential to grow” when it comes to esports.
Mascherano’s involvement in esports has followed FC Barcelona‘s own venture into the industry. The Catalan football club has joined an upcoming competition that’s organised by eFootball.Pro (whose President and Founder is Gerard Piqué) and Konami, fielding a team and competing internationally.
Esports Insider says: Yet another iconic football figure has joined esports, and it’s for a great cause. Latam is indeed under-developed and under-exposed when it comes to competitive gaming, so hopefully Mascherano and eSports Planet can do their bit to develop the growing scene.