Three Ireland’s EStars welcomes Lucozade as partner

06 March 2018


Three Ireland’s Estars has announced its partnership with Lucozade Energy to assist with delivering the tournament, both online and on the road.

The partnership, which has been set as a two-year deal, will see Lucozade become the official soft drinks partner of the league – which is hosted and organised by Three, the telecom and internet provider.

Irelands EStars Lucozade

This partnership will be debuted at Three Ireland’s EStars League, which commences on March 14th at Dundalk’s Oriel Park. The league will see up-and-coming competitors face off against each other in League of Legends in an attempt to win €20,000 (£17,814.77) and a trip to Las Vegas.

The top four teams that advance from the league will battle it out in the Finals at Dublin’s 3Arena on May 13, which will see guests including F2 Freestylers and Prodijig. The league was open to any Ireland resident who is aged 13 or over prior to the February 14th cut-off point.

Mags Byrne, Three Ireland’s EStars said the following about the partnership: “We are delighted to partner with Lucozade Energy, a company that matches our vision in providing the growing Irish gaming scene with the stage it deserves. With the League set to launch in just over a week, we know Lucozade Energy will preserve everyone’s stamina, right up the Finals in the 3Arena in May.” 

Aoife McGuigan, Marketing Manager, Lucozade Energy added: “We’re delighted to be teaming up with Three Ireland EStars. It’s a really exciting time for the Lucozade Energy brand and this is a perfect fit”. 

The teams who will compete in the league are made up of the nine League of Ireland football teams and a specially made team owned by Three. Here’s the list of teams involved: Dundalk, Bohs, Shamrock Rovers, Sligo, Bray, Limerick, St Pats, Cork, Derry, and Team Three.

Esports Insider says: Lucozade hasn’t embraced esports as much as some other sports and energy drink brands, so it’s cool to see it getting involved with a league that supports amateur competitors. Especially those in our neighbouring Ireland. We remain intrigued to see how this league unfolds especially with the likes of Big Betty involved