It has been announced that the NBA 2K League and Twitch have entered a multi-year partnership that will see every single game within the League broadcast on the streaming platform. This deal seemingly means the media rights for the League are Twitch’s for numerous seasons.
Kicking off on May 1st, the NBA 2K League will stream up to 199 games that take place throughout the inaugural seasons – this includes weekly games, three in-season tournaments, playoffs, and the finals. As you’d expect from a professional sports league, streams will include live commentary, analysis, and updates.
Brendan Donohue, Managing Director of NBA 2K League discussed the partnership: “This is a groundbreaking partnership for the NBA 2K League. Twitch shares our innovative spirit and commitment to putting the gaming community first, and is the ideal home to provide our passionate 2K, NBA and esports fans around the world with the opportunity to catch all the excitement of our inaugural season.”
Justin Dellario, Head of Esports Programs, Twitch commented:”From video games to real games, the NBA continues to innovate around basketball when it comes to engaging with the Twitch community. By partnering with Twitch for the NBA 2K League, that pioneering spirit will continue to be reflected when we elevate this latest entry to the world of competitive gaming with interactive features and our global stage.”
All games will be live-streamed on NBA 2K League’s official Twitch. Games will be made available for viewing on-demand after they’ve concluded.
Esports Insider says: This move for the NBA 2K League was expected. There are only a couple of options available when it comes to streaming esports gameplay, and Twitch is by far the most popular choice. The League knows it’ll be in good hands on this particular platform.