CUBE has announced that the marketing agency is adding an esports division with the addition of Peter Stromberg as CEO, Esports Agent Erik Askered and former Counter Strike player Emil “HeatoN” Christensen as Senior Adviser.
These additions come with a vast resume in esports as all are former employees of fellow agency Orlando John. Stromberg, as former CEO, now takes his title to CUBE while Christensen, who has been an Orlando John client since early 2017, will now apply his esports experience as an Adviser.
CUBE E-SPORTS CEO Peter Stromberg said he’s excited to continue working with Emil Christensen: “CUBE’s engine gives us an even better opportunity to keep producing qualitative content and their multi-platform-setup fits us perfectly. Emil has a unique network and is one of the largest names in the esport industry. To be able to continue working alongside him in this business investment is incredibly exciting and he will have a key role when it comes to our goal becoming the leading agency for esport in the Nordics.”
CUBE currently represents top influencers in Scandinavia and now adds esports to their repertoire. As part of the announcement, it will reportedly release podcasts ‘E-Sportpodden’ and ‘NiPCast’ at the end of the month.
CUBE CEO Olof Lindblom stated: “The esport community is extremely attractive and we will be taking a clear role as an agency, just like we have previously done within fashion, lifestyle and music. Peter, Erik and Emil are all truly dream recruitment’s when taking this step, and we have high ambitions having three of Sweden’s greatest experts join our team, also with the numerous strong formats they bring in overnight.”
Speaking to Esports Insider, Senior Adviser Emil “HeatoN” Christensen added: “As a former pro player I’m well aware of the amount of hours you have to put into your practice, and tending to your own brand is not always something you have time for. That’s where we come in. I’m very excited to continue alongside CUBE and help both esport professionals and influencers improve their brand and collaborations through their multi-platform setup. “
Esports Insider says: A solid esports division launch for CUBE as they’ve brought on prominent names to head the new department. It’s curious to see numerous members, especially the CEO, leave Orlando John to join, but with a veteran player and personality like HeatoN on board, we’ll be keeping our eyes on the goings-on at CUBE E-SPORTS.