ESL has announced Alienware, a subsidiary of Dell that focuses on gaming equipment, is the official partner for all ESL One events going forward.
Alienware will act as the official PC and monitor partner of the global circuit for the entirety of 2018, commencing with ESL One Birmingham on May 24th-27th.
Competitors at the upcoming events will all play on the Alienware 25″ monitor, and the analyst desks will be kitted out with laptops. In addition to this deal, ESL and Alienware will work together to create community activations at each ESL One event. This includes “The Alienware Presents: You vs. Pro” – which as the name suggests – pits fans against professional players at the event.
Paul Brewer, Senior Vice President Brand Partnerships at ESL stated: “We are always looking for authentic ways to integrate our partners into our event experiences, and, it’s important, to provide the very best technology for players and the best experience for fans. In this partnership with Dell, we do exactly that.”
There are still five ESL One events left to go in 2018, including: Birmingham on May 24th-27th, Belo Horizonte on June 14th-17th, Cologne on July 6th-8th, New York on September 29th-30th, and Hamburg October 26th-28th.
Bryan de Zayas, Director of Dell Gaming, Alienware and Esports also commented: “Continuing our long-standing dedication to esports, we are excited to work with ESL to support their showcasters, analysts, and competitors with Alienware gaming systems and monitors. This partnership brings both gamers and viewers the world-class experience they expect.”
Esports Insider says: ESL One events have always been a ton of fun for both players and fans, so Alienware has done well to get involved. Similarly, ESL has chosen well in Alienware since its offering is highly relevant to the events. The activations sound like a nice touch, too.
