DHL has become the latest company to join forces with ESL, as DHL become the official Shipping and Logistics Partner for the ESL One tournament series.
DHL become just the latest brand to sign on as a sponsor for ESL One, with Alienware having also joined on for the tournament series.
DHL has recently joined on to the F1 esports series. DHL, who are also partners in the Formula 1, as the official logistics partner. So the partnership with ESL One is great news for ESL to attract such a large partner.
Part of this new deal will see DHL handle event logistics for ESL One series in Dota 2 and CS:GO, transporting stage equipment to and from events. In addition, DHL will feature on ESL One social media channels and ‘further communications measures’ throughout the ESL One series.
Arjan Sissing, Head of Corporate Brand Marketing at Deutsche Post DHL Group, had this to say about the partnership: “We are delighted to have found a partner in ESL, that is one of the leading players in the international eSport business. Through our partnership, we intend to create unique moments that bring people together.”
Ralf Reichert, CEO, ESL, issued the following statement: “In DHL we have found the perfect partner to provide the support we need for the complex logistics challenges entailed in our global tournaments. With DHL on our team, we are delighted to be able to create added value for both esports and the esports community all around the world, and to play our part in promoting the continued growth of the esports scene.”
Esports Insider says: Non-endemic sponsors are crucial for esports growth. DHL must have got a taste for esports with their work in the F1 esports series, and we are glad to see more sponsors taking an interest in esports, especially a large global brand such as DHL
