This multi-year partnership will see the Overwatch professionals use Turtle Beach’s Elite line to practice and stream. The companies will work together to create local activations and behind-the-scenes content, too.
— Houston Outlaws (@OutlawsOW) May 24, 2018
Ryan Musselman, SVP of Global Partnerships at Infinite Esports & Entertainment said the following about the partnership: “Week over week preparation for OWL matches is an intense process that must be met with the best possible performance products, and Turtle Beach has demonstrated that they are instrumental when it comes to audio. Turtle Beach’s history of providing an elite in-game audio experience for OpTic Gaming made them a natural fit for this expanded partnership in order to support the rigorous training of the Houston Outlaws.”
The announcement explains that the sponsorship will “include opportunities to engage with fans at Outlaws viewing parties,” as well as hosting events that tap into Texas’ sports culture beyond esports.
Juergen Stark, CEO of Turtle Beach Corporation added: “Joining forces with the Houston Outlaws as they compete for the Overwatch League championship is a tremendous honour, and we are well-versed in working with teams to help deliver championships. Texas is famous for its sports fandom, and Outlaws fans are no exception. The fervour for their team will only grow as the victories pile up and they compete for championships. Helping the Outlaws team achieve the success they and their fans deserve is a challenge we are excited to be a part of.”
Earlier in May, Houston Outlaws revealed its first sponsor: telecommunications company T-Mobile. This partnership will result in T-Mobile customers receiving perks such as VIP seating at events, discounts, and eventually, a new content series.
Esports Insider says: Turtle Beach has an existing relationship with OpTic Gaming, so it’s not that much of a surprise that this has reached Houston Outlaws, too. The franchise already has an ongoing content series entitled “Focus”, and plans to work on another with T-Mobile, so we’re intrigued by what angle Turtle Beach can find that doesn’t retread the same steps as these series.