Lagardère Sports has today announced that it has been appointed the commercial sales representative for esports organisation Team Flash.
Team Flash recently enjoyed some FIFA success after their Singapore team clinched Singapore’s first-ever esports gold medal to qualify for the FIFA eWorld Cup this June.
Under the terms of the agreement, Lagardère Sports will ‘develop and sell sponsorship packages to targeted brand sectors as well as cultivate relationships to build awareness of the team’s brand in Southeast Asia’.
Terence Ting, Founder and CEO of Team Flash commented: “To carve out an edge for ourselves in the esports scene, it is absolutely critical that we actively seek opportunities to develop our presence in Singapore and across the region.
“We are delighted to partner Lagardère Sports, one of the top international sports marketing agencies with a strong track record and capabilities in esports. Through this partnership, we hope to unlock greater commercial opportunities and build synergies with brands that will support our team as we aim to establish ourselves as the most valuable esports property in Southeast Asia.”
Deirdre Sim, Director of Business Development Asia at Lagardère Sports, added: “With esports driving a remarkable shift in the industry, we are happy to be one of the forerunners in this space. We are pleased to be working with Team Flash, one of the leading esports organisations in the region. We believe that our track record in sports marketing as well as our global network will help to elevate Team Flash to a new level and strengthen their brand proposition amongst brands and gamers in the industry.”
Team Flash became the reigning champion in the East Asian Champions Cup Spring 2018, the largest international tournament for FIFA Online 3, in April this year. The team beat off competition from teams from esports powerhouses China and South Korea, as well as regional counterparts Indonesia, Malaysia and Vietnam to claim the $108,000 (£81,000) prize, which also qualified them for the FIFA eWorld Cup this June.
Team Flash also boast players and teams in Dota 2 and Arena of Valor, and they’ve partnerships with the likes of Logitech and DXRacer.
Esports Insider says: Lagardère Sports already have some sizable deals in place with well known orgs across Europe and NA such as Splyce, RFRSH and SK Gaming, so this is a significant move for them as they further expand their esports operations into Asia. It’s a solid move by Team Flash too partnering with a well-respected and sizable sports agency.