Ahead of this week’s ESL Birmingham Dota 2 Major, Chinese organisation Newbee has entered a partnership with gaming chair company Secretlab.
As part of the deal – which sees Secretlab become Newbee’s official gaming chair partner – a custom OMEGA chair has been created in collaboration between the two parties.
Hu “Kaka” Liangzhi, Dota 2 Captain for Newbee discussed the partnership in a statement: “The first time we sat on Secretlab’s chairs was at the PGL Bucharest Major. Their chairs were one of the most comfortable that we’ve tried, and we immediately wanted to work with them. Their chairs allow us to train longer and make it easier to sit in front of a computer all day.”
Ian Alexander, Co-founder and Managing Director of Secretlab added: “My co-founder Alaric and I built Secretlab because we could not find a chair that ticked all the boxes for our long gaming sessions. When Newbee approached us after being impressed by the quality of our chairs at the PGL Bucharest Major, we knew that our product-focused approach had come to fruition. For us, there is no greater pleasure than having world-class gamers genuinely enjoying our chairs, and we are thrilled to provide Newbee’s professional gamers with endless hours of comfort!”
Secretlab entered a partnership with PGL, a global tournament operator. Not only that, the gaming chair company recently partnered with Blazer5 Gaming, the NBA 2K League team owned by the Portland Trailblazers, and partnered with Tempo Storm in April 2017, working together to create the Tempo Storm TITAN chair.
Secretlab’s logo will be firmly placed on the jackets worn by Newbee’s competitors, sitting alongside Tongfu Porridge.
Esports Insider says: We’re surprised by the small amount of work that Secretlab has done with organisations within the scene – only (outwardly) revealing partnership with Tempo Storm and now Newbee. This is a step in the right direction though, especially since the gaming chair market is a competitive one.