French esports organisation Team Vitality has entered into a deal with Infront to identify and secure new commercial opportunities.
Infront is a sports marketing agency, and as part of this deal, it will market Team Vitality’s sponsorship offers. The agency has a host of experience in traditional sports.
Nicolas Maurer, Managing Director of Team Vitality commented: “Our partnership with Infront, a world leader in sports marketing, demonstrates our ambition and illustrates Team Vitality’s vision for the international esports landscape. We will benefit from Infront’s expertise and network to better educate the major brands that are now attracted by Team Vitality’s sporting performance, international standing and growing audience.”
Team Vitality is partnered with the likes of OMEN by HP, adidas, Volvic, Renault Sport, Twitch, Quersus, and Burn Controllers. The organisation competes in titles such as League of Legends, H1Z1, Rainbow Six Siege, Call of Duty, Clash Royale, Hearthstone, FIFA, and Arena of Valor.
Jean-François Jeanne, Managing Director of Infront France stated: “It is with great enthusiasm that we enter the world of esports in France by teaming up with Team Vitality. We will support them in their development and support their ambition to build the best team in the world. We chose Team Vitality because it is a well-structured club that guarantees a return on investment for partners.”
This isn’t Infront’s first venture into esports; it recently partnered with German organisation PENTA Sports that competes in Rainbox Six Siege, Crossfire, PUBG, Battalion 1944, FIFA, League of Legends, and Hearthstone. Infront stepped into esports in January of this year in an exclusive partnership with STARK eSports.
Esports Insider says: Team Vitality doesn’t seem to have struggled acquiring sponsors in the not-so-distant past, especially partnering with Renault Sports, so we’re intrigued to see the calibre of companies that the organisation works with input from Infront.
