As part of a brand new partnership with Squarespace, an American software-as-a-service website building company, Counter Logic Gaming has launched an updated website.
This news comes just days before the NA LCS Summer Split kicks off, with Counter Logic Gaming getting back into the action on June 16th against Team SoloMid.
In return for its brand spanking new website being built, Squarespace will feature prominently as a jersey sponsor for each of Counter Logic Gaming’s teams. It currently houses rosters in League of Legends (NA LCS and Academy), Rocket League, CS:GO, Super Smash Bros., H1Z1, and SMITE.
Nick Allen, COO of Counter Logic Gaming stated: “We are excited to partner with the cutting-edge website publishing platform Squarespace that aligns so well with CLG. Squarespace enables millions of people to pursue their dreams and create a home for their online identity – a mission that we know resonates with the entire esports industry. We’re thrilled to begin this partnership and look forward to developing it throughout the upcoming year.”
Another result of this partnership saw Counter Logic Gaming work with an artist from Squarespace to design and paint an “80 foot wide and 12-foot tall” mural outside of the organisation’s new Performance Center.
Squarespace currently sponsors Knicks Gaming – a team competing in the NBA 2K League – as part of its existing deal with the New York Knicks. Counter Logic Gaming is also partnered with Twitch, OMEN by HP, CORSAIR, and Legendary Builds. Its Rocket League team is also independently sponsored by Kia Motors.
Esports Insider says: This is definitely a tad different to your standard run-of-the-mill partnership for this industry. Counter Logic Gaming has been acquiring a number of new sponsors as of late, and initially, Squarespace seems like a good choice.