DreamHack brought on Colorado-based brewery New Belgium Brewing as the main sponsor of the DreamHack Open – the company’s longest-running esports event.
Returning to Austin for a third successive year, the competition saw eight teams compete on Counter-Strike: Global Offensive in an effort to claim the lion’s share of the $100,000 prize pool.
Marcus Lindmark, CEO at DreamHack said the following in a statement: “New Belgium Brewing is a great craft brewery and we are proud to partner with them for DreamHack Austin 2018. As esports continues to grow we see new industries activating to reach the esports audience, we at DreamHack are excited to be part of that growth.”
The announcement suggests that this sponsorship was solely for DreamHack Austin – an event that is part of the DreamHack Open circuit, which began in 2012. DreamHack Open is sponsored by CORSAIR, ASTRO Gaming, Monster Energy, GG.BET, H4X Clothing, and now Voodoo Ranger IPA from New Belgium Brewing.
Asher Attick, Brand Activation Manager at New Belgium Company commented: “When we at New Belgium asked Voodoo Ranger what he wanted for his birthday, he was adamant that he be a part of DreamHack Austin. So naturally, we obliged.”
DreamHack Austin 2018 took place from June 1st-3rd and saw Turkish organisation Space Soldiers claim first place, despite stiff competition from the likes of OpTic Gaming, Heroic, and Rogue.
Esports Insider says: DreamHack Open is exclusively a Counter-Strike: Global Offensive event, and with it being one of the more exciting titles in esports, this was a good event for the New Belgium Brewing to test the waters with.