Evolved Talent Agency, an agency that specialises in representing esports players and content creators, has partnered with ICM Partners, a talent agency that typically deals in television, movies, concerts, and production arts.
Entering a joint venture partnership, ICM Partners will provide “ancillary opportunities and strategies” for clients of Evolved.
Peter Trinh, an agent for the international and independent film department of ICM Partners, will oversee the day-to-day operations involved with the partnership alongside Bennett Sherman, an Digital Ventures agent for ICM Partners.
Chris Silbermann, Managing Director of ICM Partners discussed entering the esports industry: “As we continue to grow the agency strategically and opportunistically, there is no doubt esports are on a straight-line upward trajectory with exponential growth ahead. Evolved under [CEO] Ryan Morrison has become a force in this dynamic industry, and we are excited to partner with them to bring added value to our new clients.”
Ryan Morrison, Co-founder and CEO of Evolved Talent Agency added: “Once we got to know the team at ICM, we grew to appreciate their true entrepreneurial, nuanced approach to client representation and believe this is a great move for our clients and our agency.”
Some of the clients under Evolved Talent Agency include the likes of: Overwatch players Brandon “Seagull” Larned, Ji-hyeok “birdring” Kim, André “IDDQD” Dahlström, and Lane “Surefour” Roberts, League of Legends player Apollo “Apollo” Price, and cosplayer Stella Chuu.
Esports Insider says: As professional players and content creators grow more and more popular, the need for them to be represented properly becomes more and more evident. IEM has a wealth of experience in a number of entertainment sectors, so it seems like a good partner for Evolved.