Swedish production company DreamHack has entered partnerships with both NODWIN Gaming and Viacom18. As a result, DreamHack Mumbai has been birthed, taking place over December 21st-23rd.
NODWIN Gaming is an Indian esports solutions company and a subsidiary of Nazara Techologies, Viacom18 is an India-based entertainment and media network.
Marcus Lindmark, CEO of DreamHack spoke on the expansion: “We are excited about entering another continent as DreamHack open its doors to the first DreamHack India event. The partnership with NODWIN Gaming helps us redefine professional gaming in India where we can offer something exciting and for millions of gamers across the region. This, we believe, will give the pro gamers the right setup to play at their full potential. Our goal is to build a healthy gaming ecosystem, and we look forward to helping build a successful and competitive event.”
Over the three days DreamHack will bring its gaming festival to India, there will be a LAN party, tournaments include the likes of Dota 2 and CS:GO, as well as a mobile cricket event. The action will be streamed live on VOOT.
Akshat Rathee, Founder and CEO of NODWIN Gaming commented: “DreamHack has always been the epitome of the celebration of gaming and esports globally and we are delighted to partner with Dreamhack on their Indian journey. India with its dynamic youth and famed hospitality is a great beachhead into bringing the Dreamhack experience to Asia. NODWIN Gaming has been working hard on providing the best for our community of gamers across the country. This places the love for gaming right at the centre of our ecosystem. Partnering with Viacom18 brings the synergy full circle. Their reach to the youth of our country is unparalleled and we look forward to the convergence.”
Earlier this week, DreamHack announced it had partnered with Rotterdam Ahoy to bring the festival to the Netherlands. DreamHack Rotterdam will a part of the Rotterdam Games Week in October 2019.
Esports Insider says: DreamHack obviously has its sights set on expanding beyond Europe and North America, which is great news for esports in general. Bringing such a big event to areas that may be not as developed as others in terms of esports interest will help to open some eyes and to cater to those who are already in love with the industry.