ESI London 2018 Preview: A look at our partners and sponsors

18 September 2018


ESI London is upon us, taking place over September 18 – 20th at Olympia London.

It’s shaping up to be one of the largest events of its kind this year. While we at Esports Insider are hard at work preparing the best event yet, we couldn’t do it without the support of our sponsors and partners. Today we’re spotlighting said companies and organisations that are helping us make this event what it is, showing a little about who they are, what they do and why you may want to come along and meet them in September:Grid is a technology-as-a-service platform for rights holders in esports. Designed to unlock the potential of official data assets for leagues, teams and brands. The GRID platform will be put to the test at the FACEIT Major in London at the end of the month giving fans insights into matches with real-time data.As a Stockholm based esports company Abios gathers and distributes esports match and tournament data along with team and player statistics. Abios focuses on B2B sales of particular data to outlets like news and betting websites. ESI London will feature Abios CEO Oskar Froberg  discussing esports data collection.ChillizChiliZ is a tokenized voting platform that gives fans the power to crowd-manage their favorite sports & esports teams. It aims to better connect fans to players and teams in today’s most popular leagues and tournaments. Teams that are involved with chiliZ leagues will be completely managed and funded directly by the fans. ChiliZ will exhibit at ESI London and the team will be on hand for meetings. BetradarThrough the brand Betradar, Sportradar operates a suite of tools for bookmakers, including in-game and pre-match odds suggestions, resulting, market monitoring and trading services. Sportradar is a Swiss company that collects and analyses sports data providing services to bookmakers, sports federations, and media companies. Sportradar is also the official data provider of the NFL, NHL NASCAR and the NBA. The esports data feed from Sportradar provides coverage of titles and in-depth real time statistics on CS:GO, Dota 2 and League of Legends.AMDAdvanced Micro Devices, Inc. (AMD) is an American multinational semiconductor company based in Santa Clara, California, that develops computer processors and related technologies for business and consumer markets. While initially it manufactured its own processors, the company later outsourced its manufacturing, a practice known as fabless, after GlobalFoundries was spun off in 2009. AMD’s main products include microprocessors, motherboard chipsets, embedded processors and graphics processors for servers, workstations and personal computers, and embedded systems applications.PwCPrice Waterhouse Coopers is a global professional firm providing services of a range from accounting to financial advisory to legal assistance. PWC recently began supporting the esports industry globally to help mature it into a professional environment. PWC provides consulting for organisers, governments, sponsors, media and developer and publishers.ESLOne of the largest and most well known esports production company and tournament organizer in the world, ESL hosts Pro Leagues in games like Overwatch, CS:GO, Rocket League and Hearthstone. ESL One is a premier offline tournament for CS:GO and Dota 2 and are usually considered the most prestigious events for each game. ESL also partners with Intel for the Intel Extreme Masters series. ESI London will feature both ESL UK’s Managing Director James Dean and ESL’s Vice President of Pro Gaming, Michal Blicharz as speakers.PandaScorePandaScore collects data from competitions using artificial intelligence to provide real-time esports statistics. Such data is provided to various media through an API in League of Legends, Overwatch and Dota 2. ESI London will feature PandaScore CEO Flavien Fuillocheau to discuss esports data as a betting product.

UltraPlay is a Sportsbook for esports betting creating betting odds pre-match and during play of marketed games. UltraPlay covers 25 games including Overwatch, SMITE, Vainglory, Crossfire and Heroes of the Storm. 

Lyubomira Petrova, CMO at UltraPlay commented about UltraPlay’s involvement in ESI London: “ESI London is the perfect match event for UltraPlay as it is well aligned with our corporate values to share knowledge, experience and deep understanding of the whole eSports betting ecosystem with the iGaming industry delegates ready to step into this very specific vertical side by side the company’s team of professionals. We have endorsed the event several times, and now we will be exhibiting for the first year which makes the whole team particularly excited about.”

Mario Ovcharov, CEO of UltraPlay will take part in the discussion on data challenges in esports on September 20th: “It’s always been a pleasure for me to be part of the ESI events as they correspond well with our vision to elevate the eSports betting debate onto the next level and share knowledge that is highly valued by the industry’s professionals. Events such as ESI London and ESI Forum Series are on the right track of the innovative concepts and ideas that inspire us all to keep on improving the sector in general.”Swipe RightSwipe Right is a newly formed PR firm for gaming, esports, technology and entertainment. The full service agency holds clients with the likes of  Scuf Gaming, Riot Games and Faceit. ESI London will feature Swipe Right Founder Kirsty Endfield to discuss public relations in esports and gaming.LuckboxSet to fully launch early in 2019, LuckBox is creating a fully licensed betting platform dedicated to esports. LuckBox will provide fans a source to bet, watch and chat safely using cryptocurrencies, in-game items, and cash money. Ahead of launch LuckBox is currently providing insight into esports primarily focused on CS:GO and Dota 2. ESI London will feature Luckbox CEO Lars Lien as a speaker to discuss building an esports betting product.

Lien commented about ESI London: “We’ve attended both previous ESI events this year – at Stamford Bridge and in Birmingham – and were hugely impressed. The events are thoughtfully planned and well organised and we found attending both extremely useful. As part of our preparations to launch, we’re now stepping up our visibility and ESI London will be a great opportunity to raise the profile of Luckbox as we get closer to product launch and an honour to be supporting the event alongside other reputable brands in the esports space.”ESICThe esports Integrity Coalition is a not-for-profit established in 2016 to take responsibility for disruption, prevention, investigation and prosecution of all forms of cheating in esports, including, but not limited to, match manipulation and doping. ESIC works with esports stakeholders to protect the integrity of esports competition. blinkfire analyticsBlinkfire Analytics provides a social media analytics platform, which utilises A.I. and computer vision for professional sports franchises, esports organisations and brands to measure social media return on investment. Johnny Kutnowski, Product Manager Esports & Emerging Products, will be speaking on the ‘Building a brand in esports’ session on the 19th. ID&CID&C is a global supplier of security wristbands and wristband technologies including RFID and NFC. As a provider of wristbands for 20 years, the company looks to innovate wristband technologies to increase security, ramp up revenue and deliver customer satisfaction to festivals, events and promoters around the world.PenceoPenceo is a Switzerland-based international agency specialising in digital strategy, social media content production, video editing, graphic design for print and web, and website design and development. Penceo has worked with many European and International Sport Federations such as FIBA, FINA, FIH, FIA, FIG, European Athletics, and more.Leida SportAs a leading sports data provider Chinese company Leida Sports provides all kinds of sports data to media, lottery websites, sports clubs, fantasy websites and fan. Product Types include live scores, odds, statistic, match trackers and scouting data. Leida is looking forward to bringing its platform and strategy from the traditional sports to the esports space.GfinityGfinity is a UK based esports company with the only dedicated esports arena in the UK. Gfinity hosts daily online tournaments as well as league tournaments held at its arena.FaceitFACEIT is the leading independent competitive gaming platform for online multiplayer PvP gamers with more than eight million users, and a total of twelve million online gaming sessions each month. They aim to further the esports ecosystem by offering players of all levels the chance to compete in a competitive environment with the games they love while providing publishers and third party organisers with the tools needed to build their competitive community.NoblechairsAs a leader in providing the very best gaming racing chairs, designed in Germany, the company noblechairs provides three different styles of chairs available across the world. Also, noblechairs sponsor many prominent esports organisations.Ball StreetSports social media marketing specialist Ball Street works with a network of content creators building a global audience. Ball Street’s Agency and Commercial division provides strategy, ideation, content creation, amplification and influencer marketing services for its network. The Ball Street Network is a community of sports fans that aim to create an independent, alternative to the mainstream sports media. Ball Street also works with brands on building engagement in the sports community.SportsProSportsPro is a leading international media company for the sports industry. Not only does SportsPro cover traditional sports, but major esports and competitive gaming news. While publishing in both print and digitally, SportPro also holds events focusing around the sports community. StakrnSTAKRN is an international company involved in the economy of esports through B2B services. With teams in France, UK, USA, APAC and Europe, STAKRN provide strategic consulting, development of teams and organisations, investment assistance, legal assitance and more.

Ginx.tvGINX Esports TV is an international, multi-language TV channel dedicated exclusively to esports, available in 10 languages across 50 countries in 55+ million homes. The channel produces a number of esports programmes, such as The Bridge and The First Hour and showcases live esports tournaments from multiple locations around the world. enukEsports News UK features news surrounding the UK esports scene including latest stories, match reports, interviews and video content. ENUK predominantly focuses on League of Legends but covers other popular UK games like FIFA, Overwatch, and CS:GO.

Dominic Sacco, Editor and Founder of Esports News UK said: “We’re proud to be on board with ESI London as a media partner. Esports Insider has made great strides in the esports space over the past few years and has become a reputable trade publication for the industry. We’re happy to get the inside track on the event and give solid coverage to our readers including previews and news roundups. ESI London is shaping up to be a key event in the esports calendar and we’re trilled to be involved with it.”UKIEThe UK Interactive Entertainment, or UKIE, is a non-profit trade association for the video game industry. The association provides strategy and advice for developers and publishers, collects and publishes retail date for UK video game sales and lobbies with members of the government to establish policies related to video games. As of December 2017, UKIE represents 395 video game companies worldwide.DBLTAPDBLTAP is a leading esports media outlet that provides interviews, esports news, in-depth features, and behind-the-scenes details. DBLTAP also allows users to submit articles themselves for publication.


We at Esports Insider are delighted and proud to have these partners on board for ESI London. Tickets are still on sale and be sure to find all information about the event on our ESI London landing page!