Paris based esports sponsorship and media rights management agency Good Game Management has announced a partnership with UK based esports organisations Fnatic.
The deal will see Good Game Management supporting Fnatic to develop partnerships with brands across Europe, the Middle East and Africa.
Good Game Management was founded in 2017 by Thomas Gavache, who had previously worked with Twitter as Head of Content Partnerships and Google as a Key Account Manager. GGM offers their clients esports market presentation, consulting & brand strategy, sponsorship & content deal management and activations.
Fnatic joins the likes of Team Vitality, LDLC, ARES eSports, aAa Gaming and FC Nantes. GGM also provide support to major tournament organisers such as ESL, Dreamhack, Riot Games and Glory4Gamers.
The news itself comes off the back of GGM working with Team Vitality and their latest partnership with Orange – Team Vitality also announced they had signed an esports agreement with INSEP, which began the process of esports gaining its own federation in France.
As for Fnatic, this deal offers them an opportunity to expand not only their hold on Europe but reach out to a wider audience, an audience that is increasingly growing and remains largely untapped by western esports organisations.
Fnatic is also partnered with Chillblast, Deezer, Ballistix, Monster Energy, DXRacer, Newzoo, Strafe, AMD, DreamTeam, Rivalry.gg and Florpad. Fnatic also announced they would open a pop-up bar in Madrid for the EULCS summer finals.
Esports Insider says: Fnatic are very active when it comes to their own brand. The company has set up temporary shops in London, Madrid, Dreamhack and any events they attend as an organisation, alongside their open Fortnite team trials at E3. Good Game Management will look to build on these kinds of deals that have made Fnatic so popular with their fans, often providing them with a truly unique experience and level of fan engagement that esports is perfectly placed to do more often.
