PwC Australia has announced it now sponsors the Australian Esports League (AEL). The deal includes the sponsorship of the AEL University Cup, an event that involves Counter-Strike: Global Offensive, Dota 2, and Rocket League.
PwC is a global professional firm that provides a range of services, from accounting to financial advisory to legal assistance. The AEL comprises of over 330 students in 55 teams across 26 universities that compete in a number of different titles.
The 2018 AEL University Cup is open to students across Australia, giving them an opportunity to compete for AUD $15,000 (£8,095.25). The event has live grand finals where the top two teams at the end of each semester play on-stage for the University Cup and a monetary prize.
Julie Duncan, Talent Acquisition Leader at PwC commented in a statement: “We understand the possibilities esports opens up for developing skills in tech, leadership, problem solving, creativity and strategic thinking. Technology is changing the way we do business and we know attracting graduates with these skills is key to our future success and growth as a firm.”
The AEL is officially sanctioned by the Australian Esports Association (AESA), a non-profit association that represents Australia at the International Esports Federation (IESF).
Darren Kwan, Executive Producer of the Australian Esports League added: “Together we are working closely with students and universities on campus to introduce new infrastructure and programs that encourage a fair, safe and inclusive esports environment.”
Esports Insider says: Grassroots and collegiate esports are incredibly important, so we’re immediately glad to see a company such as PwC getting involved. Its involvement in the League and the Cup wasn’t detailed but the interest is a promising sign.