Tournament organiser and production company ESL has announced the expansion of its partnership with automobile giant Mercedes-Benz.
This expanded deal lasts until December 31st 2020, with Mercedes-Benz becoming the global mobility partner of ESL moving forward.
The partnership between the two parties was first forged in August 2017, and included tournament sponsorships across several markets – starting with Dota 2 event ESL One Hamburg.
Ralf Reichert, CEO of ESL discussed the news in a statement: “We are delighted that Mercedes-Benz will continue to support us actively as a partner. This partnership is a complete success and we were able to accomplish much already. With the additional promotion of national competitions around the globe, Mercedes-Benz supports our efforts to create an esports platform for everyone following our ‘from zero to hero concept’. We will further advance the esports sector together with Mercedes-Benz and are fostering the sustainable growth of this new and exciting sport.”
Mercedes-Benz will continue to act as a premium partner for Dota 2 tournaments hosted by ESL One, and it will carry on its Most Valuable Player initiative where it gifts the MVP of a particular tour a brand new car.
Britta Seeger, Member of the Daimler Board of Management, responsible for Mercedes-Benz Cars’ Marketing and Sales also commented: “We are systematically expanding our involvement in esports. As a global brand, we want to open ourselves up to new target groups. esports gets us into a dialogue with young people, especially those with an affinity to technology. We are pleased to be part of the rapidly growing gaming community and support the ESL in further advancing this action-packed and thrilling sport.”
Esports Insider says: It goes to show that the powers that be at Mercedes-Benz believes its involvement in esports is fruitful enough for the company to get even deeper into the industry. A further commitment of at least two years show some dedication, which is more than welcomed in an industry that’s poised to grow massively in a short period of time.