Lagardère Sports appoints The Story Mob as esports communication partner

Sports marketing agency Lagardère Sports has entered a partnership with esports communications consultancy The Story Mob that makes it the Mob its preferred esports communications partner.

As part of this deal, The Story Mob will work with Lagardère Sports to “maximize communication and storytelling opportunities for consumer brands within the esports space”.

Lagardère Sports The Story Mob

Robert Müller von Vultejus, Managing Director Germany and Head of Business Development Europe at Lagardère Sports discussed the partnership: “Our partnership with The Story Mob is another important step in Lagardère Sports successful esports journey and will complement our full-service solutions for brands to engage with the growing esports fanbase.”

The Story Mob will offer communications counsel and bespoke consultancy services to clients and partners of Lagardère Sports. Not only that, Lagardère Sports will provide commercial representation of broadcast talent and influencers who are represented by esports consultant.

Anna Rozwandowicz, Co-Founder at The Story Mob added: “We’re thrilled for the opportunity to contribute communications expertise to the largest dealmaker in esports. This partnership offers a fantastic opportunity not only for us to work with the best in the business to create powerful storytelling through influencer and media outreach, but also for us to help brands build meaningful communication paths directly to esports fans.”

On October 24th, The Story Mob announced Matthew “Sadokist” Trivett as the latest addition to its roster of talent that it manages. It also works as the communication partner for the likes of Alex “Machine” Richardson, Anders Blume, Chad “Spunj” Burchill, Henry “Henry G” Greer, Jason “Moses” O’Toole, and Tres “Stunna” Saranthus. It also represents organisations such as Team Liquid, Fnatic, G2 Esports, and Splyce.

Esports Insider says: This partnership provides huge opportunities for both parties involved, with the ever-growing nature of esports and the expertise wielded by Lagardère Sports. The Story Mob is bringing in more and more top talent to its roster, which is quickly making it a big player in the industry.

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