Australian esports organisation ORDER has officially launched its equity crowdfunding campaign for fans.
This initiative allows members of the public to own a stake in the club for a minimum of $100 (£78.45).
As an incentive, ORDER is offering a one-to-one training session for those who invest, with the money going to recruiting new players and building a training headquarters. Investors will receive perks based on the level of stake they acquire.
Adrian Giles, Chairman of ORDER discussed the campaign in a statement: “ORDER’s equity crowdfunding campaign gives gamers and fans the chance to participate in the growth of esports by owning a stake in one of APAC’s best teams. It’s a first for the industry globally.”
In February, the Australian organisation started an expression of interest (EOI) campaign to see if any members of its community would be interested in investing.
Jake “Spawn” Tiberi, General Manager at ORDER added: “We started this equity crowdfunding campaign so that our community could become a part of the team in a way they’ve never been able to before. As ORDER grows, we’re excited to share our successes with our fans.”
ORDER already competes in eight titles prior to any new investment, including League of Legends, Counter-Strike: Global Offensive, Overwatch, Rocket League, Super Smash Bros., Street Fighter, PlayerUnknown’s Battlegrounds, and Dragon Ball FighterZ.
Esports Insider says: It’s good to see ORDER follow through with this campaign after the EOI earlier this year, meaning that it may well have received enough interest for this venture to be worthwhile. The APAC region doesn’t have too many world-renowned teams, so hopefully the public can get behind ORDER to help promote the region further.