Australian esports organisation ORDER is launching a crowdfunding campaign that would allow gaming fans to have a small amount of ownership in the brand.
Beginning February 20th, the organisation will be giving first access to gamers ahead of any other potential investors that show interest. ORDER already boasts some proven success after winning the World Electronic Sports Game 2017 APAC regional finals, and the CS:GO team is set to compete at both IEM Katowice and the WESG World Finals in March.
Jake Tiberi, General Manager, ORDER explained the venture in a statement: “ORDER exists for esports fans first and foremost which is why we are prioritising the gaming community to be our owners. We are gaming fans ourselves and want to remain authentic and connected to the people who keep the sport alive.
Gerard Murphy, Owner, ORDER also discussed the campaign: “We’ve been clear from the start that we’re an organisation for the gaming community. We don’t ever want to compromise on this, and what better way than to let gamers become owners of the brand – to have their say and to share in our successes.”
The funds that ORDER receive from investors will reportedly be used to help expand the organisation, helping to build its own headquarters in Melbourne – entitled The House of ORDER. The building would include three floors and include offices, a studio for events, and multiple gaming lounges. Intriguingly, it’ll also be open to any gamer who wishes to visit.
Already competing in League of Legends, Counter-Strike: Global Offensive, and Call of Duty, ORDER plans to expand into Rocket League and Street Fighter later in the year.
Esports Insider says: This is a very interesting move for an esports organisation, especially one that’s already proven to be successful and would likely find investors should it so please. We’ll be keeping an eye on the campaign to see if there’s enough interest from gamers and fans. Great to see esports initiatives like this down under.