Berlin-based esports organisation G2 Esports has teamed up with pre-existing sponsor paysafecard to host a talent show aimed at Fortnite streamers.
The show, titled Making the Squad, will see prospective talent compete in a “series of interactive online challenges” for the opportunity to secure one of four full-time streaming contracts. The initiative is also backed by Logitech G and Esports Management.
SIGN UP NOW & you could be the next Fortnite superstar of the #G2ARMY
— G2 Esports (@G2esports) November 6, 2018
Carlos ‘ocelote’ Rodriguez, CEO of G2 Esports discussed the announcement: “At G2, we’ve always been focused on providing top quality entertainment to fans old and new. We’re are constantly dreaming up new ways to interact with the industry and provide pathways for talented pros dreaming of going big. This will be our first original content production, but we believe that the G2ARMY will really enjoy tuning in. We can’t wait to meet the newest entertainers for G2 Esports.”
Fans are said to be integral in the show, in which it will last for a total of eight weeks. 20 streamers will be chosen to compete, with the top four obtaining contracts with the organisation. Registration for the show closes on November 8th.
Oliver Wolf, VP of Marketing at paysafecard added: “Supporting one of the world’s first international, interactive talent shows to find the next big influencer in Fortnite, is a fantastic way for us to connect the paysafecard brand with the esports community in an authentic, meaningful way. Continuously engaging in innovative projects in esports that enable and activate our fans, is a major part of our commitment to help the industry grow, and we’re thrilled to embark on in this journey together with our partner G2 Esports.”
In October, G2 Esports announced a partnership with team management platform Esport Management. The platform was built to help players assess their skill level and find complementary players that they can then team up with.
Esports Insider says: Fortnite is undoubtedly the biggest thing in gaming at the moment, and personalities such as Ninja have proven that there are a lot of opportunities that come with streaming the game on a consistent basis. This, in turn, makes it no real surprise that an organisation such as G2 Esports is looking to grow its brand through these means as opposed to being esports-heavy.