New York Excelsior finds gaming chair partner in Raynor Gaming

Overwatch League franchise New York Excelsior (NYXL) has announced Raynor Gaming as its official gaming chair partner.

The partnership will be launched at NYXL Shop & LAN, a six-week pop-up shop hosted in New York from November 16th to December 23rd.

NYXL Shop & LAN runs every Friday, Saturday, and Sunday in the allotted time-frame, allowing fans of the franchise to play Overwatch and other titles and to purchase exclusive brand collaborations with UNDEFEATED.

New York Excelsior Raynor Gaming

Ben Nichol, Head of Events & Business Development for New York Excelsior discussed the partnership: “Raynor makes the best gaming chairs in the world and we couldn’t be more excited to unveil this partnership as we celebrate our team and amazing fans at NYXL Shop & LAN this weekend.”

In October, NYXL hired Mike Sepso, the Co-founder of Major League Gaming (MLG) and former Senior Vice President of Activision Blizzard. He became a Strategic Partner of NYXL’s ownership group – Sterling.VC – where he will focus on the commercial growth of the franchise through sponsorship and media rights.

Marc Fries, President at Raynor Gaming added: “We are thrilled to partner with the New York Excelsior heading into Season 2 of the Overwatch League. Last year, we watched closely as NYXL dominated throughout their inaugural season, and look forward to helping the team prepare for a championship run next season.”

Earlier this month, the newly-rebranded Dignitas entered a partnership with Raynor Gaming, equipping its players and streamers with branded gaming chairs.

Esports Insider says: The gaming chair market is over-saturated with brands, but partnerships such as this will help Raynor Gaming stand out a little.

Subscribe to ESI on YouTube