Danish organisation North has announced a new strategic partnership with online tournament platform Challengermode.
This partnership aims to help grassroots esports in the Nordic region, providing a more straight forward path to becoming a professional player.
Christian Sørensen, CEO of North discussed the partnership in a statement: “The grassroots community is an important part of our industry, and the partnership with Challengermode allows us to give back to them. Creating a clear path to the professional scene is of utmost importance for us, in order to recruit the best players, and we’re happy to help Challengermode do exactly that with the National Esports Leagues.”
North will host community-focused tournaments on Challengermode’s platform, the first of which being a one-versus-one where the winner gets the opportunity to play against Nicklas “gade” Gade in a best-of-three series.
Philip Skogsberg, CMO and Co-founder of Challengermode added: “Both Challengermode and North share the ambition of bridging the gap between amateur and professional esports. Providing a clear path to the top for regular gamers and future talents alike. That’s why it was natural for us at Challengermode to reach out to North with the proposal of collaborating around grassroots esports and our National Esports Leagues, specifically.”
North is also partnered with endemic betting provider GG.Bet, sportswear giant adidas, and gaming peripheral company SteelSeries. Most recently, the organisation announced a partnership with lifestyle and energy drink brand Red Bull.
In April of this year, Challengermode expanded its partnership with tournament organiser DreamHack to cover the entirety of North America and Europe.
Esports Insider says: The grassroots community is obviously a big deal in esports, as that’s typically where the next generation of talent is waiting to be found and developed. North’s new partnership with Challengermode does indeed show commitment to fostering that community, as long as competitions and other initiatives keep coming.