Esports organisation North and lifestyle and energy drink Red Bull have today announced a fresh partnership running for the rest of 2018 and 2019.
The partnership will allow North’s players to utilise Red Bull’s “impressive network and training facilities” outside of the game. In addition, North will benefit from Red Bull’s strong commercial channels.
“If you, like us, want to be a leading esport organization in Scandinavia and Europe, you need to work with big brands with great ambitions and a big reach to an audience that is becoming still more powerful. That is why the match between Red Bull and North is perfect, commented Christian Sørensen, CEO Of North.
He continued: “The deal runs for the rest of 2018 and 2019, but North has – together our owners F.C. Copenhagen and Nordisk Film – several major things in the pipeline, which means that the partnership hopefully will continue”.
Red Bull already has significant presence in esports, with sponsorship of teams such as North American giants Cloud9 and Dota 2, The International winners, OG. In addition, they continue to have significant presence in FGC and games such as FIFA.
Earlier today, North revealed the signing Marcus “Marcuzo” Jørgensen from Manchester City to represent the team as a FIFA player. With F.C. Copenhagen prominently involved, both North now boast both Marcuzo and August “Agge” Rosenmeier and the two will play together when the Danish eSuperliga starts tonight.
“Red Bull is great in both traditional sports, motorsport and esport. They deliver amazing commercial products that we look forward to becoming part of, says Christian Sørensen and adds that Red Bull offices around the world will assist the team when North athletes travel around the world. Almost all countries have Red Bull offices that can assist us when our esport athletes travel around the world” concluded Christian Sørensen.
Esports Insider says: Great news for North, and good to see Red Bull get involved with another team. There’s very few teams out there without either Red Bull or Monster across their jerseys now. It’s almost become an esports rivalry in itself!