This week in esports was yet another busy one, with a number of new Overwatch League franchises being revealed and HyperX acquiring the naming rights to an esports arena! As always, we’ve rounded up the week’s biggest stories for you.
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HyperX acquires naming rights for Allied Esports Arena Las Vegas
HyperX has entered a multi-year, exclusive naming rights partnership with Allied Esports.
The Esports Arena at the Luxor Hotel & Casino in Las Vegas will now be known as the HyperX Esports Arena Las Vegas. This partnership includes co-branded experiences and events.
Read the full article here.
compLexity announces partnership with WinStar World Casino
compLexity Gaming has become the first North American organisation to enter a partnership with a casino.
Players who represent the organisation will have access to WinStar World Casino’s hotel, golf courses, and concerts. Jason Lake, Founder and CEO of compLexity Gaming sees the partnership as a “significant shift in the esports sphere toward making competitive gaming entertainment even more mainstream.”
Read the full article here.
Virtus.pro reveals new logo to celebrate 15th anniversary
To help celebrate its 15th anniversary, Virtus.pro unveiled a new logo it would start adopting from 2019.
The updated is a more minimal iteration of the previous, and it sees the organisation revert back to its original colour scheme after adopting sponsor MegaFon’s colours earlier this year.
Read the full article here.
Chengdu Hunters revealed as fifth new Overwatch League franchise
The fifth of eight new teams joining the Overwatch League, Chengdu Hunters was officially presented to the world.
Owned by livestreaming platform HUYA Inc., the franchise has teamed up with Royal Never Give Up and has an angry panda for a logo. Yes, you read that correctly.
Read the full article here.
Hangzhou Spark is the latest Overwatch League franchise to be revealed
The third and final Chinese expansion team was also revealed, and it was bilibili’s Hangzhou Spark!
The logo depicts a spark element shooting from a hand, and the it made waves online with its bold use of pink. Blue and white are secondary colours for the brand.
Read the full article here.