Esports merchandising company We Are Nations has announced a long-term partnership with the North American League of Legends Championship Series (NA LCS).
Starting with the 2019 season, We Are Nations will represent the premier North American league – run by developer Riot Games – through sales and distribution.
Patrick Mahoney, CEO of We Are Nations discussed the partnership: “We are thrilled to be working with Riot Games, and all of the teams within the NA LCS, in order to create this groundbreaking partnership. It has been an amazing year for North American esports, and we are proud to stand beside the powerhouses of this industry.”
The league, which sees 10 franchise partners compete in two splits on an annual basis, will have merchandise curated by We Are Nations through both online and offline outlets.
Chris “Chopper” Hopper, Head of Esports for North America at Riot Games also commented: “We’re excited to work with We Are Nations to deliver a new line of official game-day jerseys to our fans. NA LCS fans have been asking for more league and team apparel and We Are Nations is the perfect partner to help us deliver high-quality merchandise to them both online and in-person this upcoming season.”
In July, We Are Nations announced a partnership with Middle Eastern organisation NASR eSports. This deal includes the creation of new team uniforms, casual apparel, and accessories. We Are Nations also creates apparel for G2 Esports, Misfits Gaming, MIBR (in partnership with Connection Gaming Wear), Florida Mayhem, Dire Wolves, FACEIT, ECS, MVP, and more.
Esports Insider says: We Are Nations is steadily increasing the amount of teams and companies it works with in the esports industry, and securing a partnership with the NA LCS is a big deal. One of the more popular and prominent competitions in the industry, there’s a lot of potential for merchandising and apparel to grow and this collaboration will likely spawn some great new ideas.
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