ELEAGUE forms new partnership with Electronic Arts

24 January 2019


Esports tournament organiser, ELEAGUE has announced their partnership with Electronic Arts to run multiple EA SPORTS FIFA 19 tournaments throughout the 2019 period.

ELEAGUE becomes the first North American tournament partner to host a EA SPORTS FIFA 19 Global Series FUT Champions Cup.

Craig Barry, EVP and Chief Content Officer, Turner Sports expressed his thoughts: “EA SPORTS FIFA is one of the most popular, critically-acclaimed video games on a global scale and we’re thrilled to align with them in this exciting partnership.”

“This will provide some unique crossover opportunities for ELEAGUE to leverage Turner’s  B/R Football brand and UEFA property, as we continue to expand and further diversify its strategic partnerships to present premium esports content experiences and drive engagement across all platforms,” Barry continued.

The partnership will kick off with the ELEAGUE FUT Champions Cup February, one of six Major events throughout the EA SPORTS FIFA 19 Global Series. 64 of the best FIFA players will compete for the $100,000 (~£77,000) purse, whilst obtaining Global Series points.

Todd Sitrin, SVP and GM of the EA Competitive Gaming Division added: “We’re seeing rapid growth for EA SPORTS FIFA competitive gaming right now around the world, and the opportunity to host a major event in North America will be an accelerant to this growth. This partnership with ELEAGUE is perfect given EA SPORTS FIFA’s global reach, its instant accessibility for spectators, and the millions of FIFA competitive gaming players that are participating in the Global Series.”

Live event coverage will be distributed across ELEAGUE’s Twitch channel and B/R Live – Turner’s live sports streaming service. Additionally, ELEAGUE will capture the tournament’s best moments for a series to air on TBS following the event. ELEAGUE has partnerships with TBS, Twitch.tv, YouTube and Twitter.

Esports Insider says: FIFA esports continues to grow and with this partnership, one would assume it shall continue to do so. We look forward to seeing how the partnership between EA and ELEAGUE does. Given ELEAGUE’s previous tournaments across multiple esports titles, the content should be exciting so we’ll be keeping a keen eye on it.