Finnish esports organisation ENCE is the latest partner of energy drink brand Red Bull.
The organisation will not only be supplied with energy drinks, it’ll also collaborate with Red Bull on content.
ENCE is also partnered with ASUS ROG, Telia, Rizk, Jimm’s PC-Store, Wolt, and Samsung – it currently competes in Counter-Strike: Global Offensive, Rainbow Six Siege, StarCraft II, and Hearthstone.
Mika Kuusisto, CEO of ENCE commented on the partnership: “ENCE is super excited to kick off the new year with Red Bull. 2019 is planned to be a year of success, tournaments and bootcamps. Red Bull helps our roster with giving energy when the going gets tough, and wings when the tough gets going. We couldn’t be more proud to start working together with our new partner, and to bring out exciting content in ENCE and Red Bull channels throughout the year.”
Other organisations that are partnered with Red Bull include North, 100 Thieves, OG, and Cloud9. The drinks brand hosts a number of competitions, has its own gaming studios, and creates content that’s native to the esports industry.
Red Bull and ENCE have an indirect relationship that dates back to 2015. Competing under Ninjas in Pyjamas at the time, Aleksi “allu” Jalli was heard – through in-game voice communications – questioning whether Red Bull’s drinks are actually for consumption or if they were created solely to feature in advertisements. For this reason alone, this partnership makes sense and has a number of content opportunities.
Esports Insider says: Red Bull is partnered with some of the biggest and best organisations in the industry, ENCE is in great company. With popular figures such as allu and Serral competing under the brand, there’s a great opportunity for compelling content to be created for fans of both parties.