FAW-Volkswagen have announced a partnership with Chinese streaming site, Panda TV. The company, a joint venture to bring Volkswagen and Audi car models to mainland China, will sponsor Panda TV’s new esports show, “Marvelous Esports”, which began airing late last December. The sponsorship utilizes Audi’s newest model for Asian markets, the Q2L, which was up for presale last October from 226,000 Yuan (£25,900) in various clips from the show, including a commercial featuring members of Invictus Gaming’s League of Legends team.
“Marvelous Esports” invites streamers from the platform as well as players from various esports teams in China in a weekly variety show that airs every Saturday. Players from Newbee and Invictus Gaming have already been featured since the program began 3 weeks ago, with different esports being explored such as FIFA Online, Hearthstone, DOTA 2, Warcraft 3, and League of Legends.
The show also features several Chinese celebrities outside of the esports sphere, such as actors Wei Daxun and Chengjie Yuan, and Olympic diver turned actor Tian Liang, who clinched two gold medals for China in the 2000 and 2004 Olympics. They serve as hosts and interviewers for the show’s variety of segments in between tournament games and challenges.
The financial details of the sponsorship were not disclosed, and it is unclear how long the sponsorship will be in place.
Esports Insider says: The race to be the top streaming site in China continues, while Douyu and Huya remain the top contenders, Panda TV may gain some traction with their new show. The ties to Invictus Gaming as well as teams like Team WE and Newbee will be key in order to leverage their popularity to bring in new viewers. While the sponsorship is solid, it remains to be seen how that will translate into potential tournaments for the platform.