Royal Never Give Up has entered a partnership with Chinese sporting and athletic apparel company Li-Ning.
The deal specifically includes the Chinese organisation’s Dota 2 roster and will involve a co-produced ‘RNG X Li-Ning’ apparel line. Rumours of this partnership started in mid-December when RNG’s Dota 2 squad wore Li-Ning apparel at the Perfect World Ceremony in Shanghai.
On December 28th, Royal Never Give Up held a celebratory ceremony to commemorate the organisation’s six-year lifespan. Held at the RNG Beijing Esports Center, a RNG and Li-Ning branded hoodie was debuted.
During RNG’s ceremony, it was also revealed that it has entered a strategic partnership with smartphone brand Hongmo. The deal includes a smartphone that’s RNG branded and has the signatures of the organisation’s League of Legends roster.
Li-Ning is currently in a deal with Chinese organisation Edward Gaming, initially being announced in October last year. In the following couple of months, Li-Ning started to sell a co-branded ‘Li-Ning X EDG’ apparel line at its retail store in Shanghai.
RNG is currently partnered with companies such as Lynx, HP, Logitech G, DouyuTV, and Yili Guliduo. In June last year, the organisation announced a jersey and advertisement sponsorship from Mercedes-Benz. In the following September, the organisation entered a one-year deal with KFC that includes RNG toys, special meals, and its own exclusive store.
Esports Insider says: Royal Never Give Up is quickly building up a solid roster of partners and is demonstrating how to capitalise on having a big fan base. From a unique KFC deal to a branded smartphone and apparel, fans of the organisation have plenty of avenues to show their support.
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