Gambit Esports have announced a new partnership for their League of Legends side – monitor and display producer ViewSonic.
The larger partnership between the two comes after an initial project together. A joint press release on Gambit’s Twitter stated: “We are pleased to announce that our cooperation with ViewSonic was not limited to a single project in January and became long-term.” The partnership will initially last the duration of the CIS’ 2019 LoL Continental League (LCL) Spring Season.
Gambit’s League of Legends side will be keen to build on their solid showing at last years Worlds Play-in, where they took eventual semi-finalists Cloud 9 to five games. The LCL has kicked off this weekend, and under the leadership of veteran player Diamondprox, Gambit has already taken their first win.
For ViewSonic, collaborating with arguably the largest and most successful side in the LCL allows them to continue building their presence in esports. On their new partnership, ViewSonic said that their “philosophy is to exceed expectations. Professional gamers are the most demanding consumers of technology and ViewSonic is not a newcomer in this market.” The partnership continues the company’s mantra that it “does not stop at producing gaming monitors. The brand has been supporting [the] esports industry by cooperating with popular esports organisations, personalities, and tournament operators.”
Esports Insider says: Accessing the three-year-old LCL through one of League of Legends’ legacy brands in Gambit is a cool opportunity for both brands. The partnership is an important step in Gambit building a consistent financial base in what is a relatively new and growing league. The fact that ViewSonic’s non-gaming and esports related products include screens and tech used in the educational sphere is also a point of interest. Considering the growth of introducing esports in schools and colleges, there is a potential market crossover that might be worth exploring further.