Curaçao-based sports betting provider Pinnacle has entered a partnership with esports data provider GameScorekeeper.
As per Pinnacle’s announcement, the deal has “significantly accelerated its position as the leading esports bookmaker”.
Marco Blume, Trading Director at Pinnacle discussed the move: Since we took our first esports bet in 2010, the esports betting industry has undergone a dramatic transformation. Esports has found its way into the top five most popular sports at Pinnacle but we don’t intend to stop there.
“Data has been key to maintaining our low margin, high limit approach, as well as developing our offering to help improve our customers’ experience. This deal with GameScorekeeper will enhance our product even further and solidify our position as the leader in esports betting.”
Pinnacle has integrated the live score API developed by GameScorekeeper, reportedly monitoring “85% of all pro-sanctioned tournaments”.
Felix Klastrup, Founder & CEO of GameScorekeeper added: “Having access to a large amount of quality data is a major business advantage in the esports market because it leads to higher customer satisfaction and lower costs. And the fact that Pinnacle, a pioneer in esports, is now investing in quality data will help to make esports an even more credible business.”
In May 2017, GameScorekeeper received a cash injection of $450,000 (£347,964.75) to enhance its data tracking software. It currently provides data on League of Legends, Dota 2, and Counter-Strike: Global Offensive.
Esports Insider says: Bookmakers are seemingly scrambling to crack the code to successfully provide odds on the plethora of markets available in esports and partnerships such as this will definitely help. We look forward to seeing how Pinnacle develops its esports offering in the coming months.