San Francisco Shock enters partnership with Hyperice

NRG Esports’ Overwatch League franchise, San Francisco Shock, has partnered with performance technology company Hyperice to “deliver cutting-edge recovery devices and methodology”.

In an attempt to improve performance and career longevity for those on its team, San Francisco Shock will work with Hyperice to make health and fitness “a top priority”.

San Francisco Shock Hyperice
Photo credit: San Francisco Shock & Hyperice

Brett Lautenbach, President of NRG Esports said the following regarding the partnership: “Our athletes are the lifeblood of this organization and we are relentless in our efforts to maintain and improve the health, wellness and career longevity for each and every athlete. Hyperice has a well-known leadership position in traditional sports recovery and we are excited to bring the technology and know-how into the world of esports, starting first with the San Francisco Shock.”

Hyperice has an athlete performance program built with esports professionals in mind which includes the use of vibration therapy to increase mobility and speed up recovery post-game.

Jim Huether, CEO of Hyperice added: “As the esports landscape becomes more and more competitive, so will the need for products that can help improve performance, health and career longevity. The teams and organizations that put an emphasis on athlete health will most likely be the ones performing at the highest levels, for longer periods of time. The NRG leadership team is deeply connected to traditional sports, and because of this, they have seen the tremendous impact health technology can have on performance. We are excited to partner with the San Francisco Shock, and help to create a meaningful, competitive advantage.”

Last month, Sennheiser Gaming was announced as the audio partner of San Francisco Shock. Other companies that are partnered with the Overwatch League franchise include Twitch, Enjin Coin, OPEAT, Nighthawk Pro Gaming, Sony Crackle, and Qualcomm.

Overwatch League returns on February 14th with Philadelphia Fusion taking on the Season 1 champions, London Spitfire. Activision Blizzard Esports Leagues recently announced Coca-Cola as the official non-alcoholic beverage of Overwatch League and other Overwatch properties.

Esports Insider says: This’ll definitely be an interesting partnership to observe, though it may be a little difficult to see whether Shock’s players see a positive effect from Hyperice’s expertise from the outside. We’re glad to see the physical health of esports professionals is slowly but surely being taken more and more seriously.

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