Gaming entertainment brand SoaR Gaming has announced its acquisition by Eleven Holdings Corp., the parent company of esports organisation Eleven Gaming.
Founded by Zach Hyman, a NHL player for the Toronto Maple Leafs, Eleven Gaming fields competitors in Fortnite.
Zach Hyman, President of Eleven Holdings Corp. commented in a statement: “SoaR Gaming is one of the most storied esports organizations in the world and we couldn’t be happier to partner with them. Mak and Mustafa’s ability to identify talent and communicate with influencers is second to none. They have built one of the largest influencer networks in the space and we are excited to help take SoaR to the next level!”
The deal will see the two organisations work together to create content and allows SoaR Gaming to expand its roster of content creators through the support of its new parent company.
Mustafa Aijaz, Owner & EVP of SoaR Gaming also discussed the acquisition: “Talks between us began nearly 6 months ago. They know esports, we know talent when we see it. They’re experts on not only the esports industry but also the traditional sports and entertainment realm; together we can identify upcoming trends and know exactly how to capitalize on each opportunity. Over this time, a strong relationship developed between both teams as we saw mutual growth opportunities. Each side has strong suits that will help propel us both to new heights and allow us to soar!”
Esports Insider says: SoaR Gaming has been around from when FaZe Clan and OpTic Gaming were focusing on content over competition, uploading influencer-driven videos on YouTube. It’s good to see the brand receive from support as it continues to prioritise that avenue of entertainment.