Polish esports organisation AGO Esports has announced partnerships with German athletic apparel company Puma and Wrigley Company‘s chewing gum brand Orbit.
AGO Esports will debut new its new Puma jersey at DreamHack Open in Rio de Janeiro starting April 19th.
Kuba Szumielewicz, CEO of AGO Esports commented on the Orbit partnership: “We feel satisfied that AGO Esports have been selected as one of three Polish organizations by the Orbit brand to spread awareness of the positive influence of chewing sugar-free gums on caring for healthy and clean teeth among esports fans.”
He continued, this time discussing the deal with Puma: “We are proud that a global brand like Puma has [chosen] AGO Esports to enter the esports market in Europe. The assortment and technology used in Puma’s products fully meets the expectations and needs of our organization.”
AGO Esports currently fields competitors in Counter-Strike: Global Offensive, Fortnite, and Starcraft II. As well as Puma and Orbit, it’s partnered with LG, CORSAIR, STS, and Łomża.
Puma entered the esports industry at the top of the year through a partnership with North American organisation Cloud9. Specifically involving Cloud9’s LCS team, the players wear Puma-branded jerseys, trousers, and trainers on match days.
Esports Insider says: Both of these partnerships include sizable non-endemic brands and shows some faith in the European esports industry. We’re looking forward to seeing AGO Esports’ new jerseys and to see how it chooses to activate its partnership with Orbit.