Giant Food and Wizards District Gaming renew partnership

Giant Food has announced it will return in 2019 as a key sponsor for the Wizards District Gaming. The previous deal was first announced back in April 2018 for the inaugural season of the NBA 2K League.

The deal will see Giant Food become the official grocery partner and Peapod becoming the official online grocery delivery service of Wizards District Gaming. Giant Food will feature as a sponsor in the in-game on-court signage, around player accounts and at the team’s practice facility.

Jim Van Stone, President of Business Operations and Chief Commercial Officer at Monumental Sports & Entertainment, had this to say: “We are excited to welcome back Giant and P&G as partners for season two of Wizards District Gaming in the NBA 2K League. Giant and P&G played a key role in fueling our success in the inaugural season both in the studio and away from the consoles, and we appreciate their continued commitment to our players’ well-being.”  

The Giant Food will additionally be highlighted as a key sponsor in a number of in-game virtual assets. Giant will also have exclusive ownership of several streamed practice sessions and games during the season.

Gordon Reid, President, Giant Food, added: “Giant Food is thrilled to be returning for the second year as the sponsor of Wizards District Gaming. Giant remains committed to being an active member in our communities through exciting partnerships like this one in the esports industry.”

Esports Insider says: A renewal of a deal after an inaugural season is a good sign for the future of your league. With the season starting up again for 2019 on the 10th of April, it looks like the NBA 2k League has a feature going forward, at least in the eyes of one sponsor.